Don’t Lie
jason thompson jason thompson

Don’t Lie

Making this up is just not a great sales strategy. i’ve never heard of this person, this company, and i’ve never been in contact with them.

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Double Check Your Math
jason thompson jason thompson

Double Check Your Math

We all make mistakes, it happens, but slow down, double check your math, proof read your emails. Doing so will help create more authority.

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Assuming Makes You Look Like an Ass
jason thompson jason thompson

Assuming Makes You Look Like an Ass

There is probably some growth hacker article out there that says “attack your prospects ego, they are sure to respond positively to your attack.”

Don’t do it, it makes you look like an ass.

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Know Your Audience
jason thompson jason thompson

Know Your Audience

If you want to catch low quality prospects, drag a giant fishing net behind your sales boat where you don’t care what gets caught up in the net, it all gets stuffed into the can and labeled as ‘tuna’ anyway.

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The Endless Drip…Drip…Drip
jason thompson jason thompson

The Endless Drip…Drip…Drip

At some point, we’ve all been greeted by the unwelcome occurrence of a slowly dripping faucet. That annoying noise that becomes louder and more disruptive over time. The email drip is no different.

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