
Does it make you uncomfortable to lie all the time?
You’ve heard about the school i attended and you are impressed? Bullshit, you are lying.


Double Check Your Math
We all make mistakes, it happens, but slow down, double check your math, proof read your emails. Doing so will help create more authority.

Too Busy? Try i don’t care about your pitch.
Nah…i’m not too busy, i just don’t want to be a jerk and respond with an email telling you what i really think.

Be Careful Telling an Expert That You Can Do It Better
If you are a junior chef, just getting started in your career, be careful telling a Michelin Star chef you can do their job better than they can.

Assuming Makes You Look Like an Ass
There is probably some growth hacker article out there that says “attack your prospects ego, they are sure to respond positively to your attack.”
Don’t do it, it makes you look like an ass.

Know Your Audience
If you want to catch low quality prospects, drag a giant fishing net behind your sales boat where you don’t care what gets caught up in the net, it all gets stuffed into the can and labeled as ‘tuna’ anyway.

The Endless Drip…Drip…Drip
At some point, we’ve all been greeted by the unwelcome occurrence of a slowly dripping faucet. That annoying noise that becomes louder and more disruptive over time. The email drip is no different.