Know Your Audience
Why it sucks.
Broad fishing expeditions, similar to dragging a giant net behind a boat, isn’t the best method for catching high quality prospects. At a minimum, at least know the type of fish you are after.
🚫 Don’t lose credibility by just guessing at what industry your prospect operate in.
🚫 Don’t make your prospect feel attack by pitching them something they are already known for doing incredibly well.
🚫 Don’t offer a meeting e.g. let’s just have a virtual coffee, when you know it is absolutely bait-n-switch sales call.
✅ Personalize your email campaigns to your prospects specific industry, if you don’t know, do a little bit of online research to find out, this stuff isn’t hard.
