Double Check Your Math

Why it sucks.

We all make mistakes, it happens, but slow down, double check your math, proof read your emails. Doing so will help create more authority.

🚫 Don’t mess up the analytics, if you are using it as a selling point. 479 to 80,691 is an increase of 16745.7% 👀

🚫 Don’t offer meeting times that are misaligned with your prospects timezone, it shows you didn’t do any research. 9:30 EST is 7:30 MST.

🚫 Don’t use client references that are not within your prospects industry. i have no idea what hourly.io is!

✅ Slow down, research your prospect, double check your email, and offer meeting times that so you at least know where your prospect is located. Sometimes, it’s just the little things that make a world of difference.

jason thompson

Jason is CEO of 33 Sticks, a boutique analytics consultancy specializing in conversion optimization and analytics transformation. He works directly with Fortune 500 clients to maximize their use of data while helping team members reach their potential. He writes about data literacy, critical thinking, and why most "insights" aren't.

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