A is for Analytics.

Through almost 20 years of analytics experience, one of the biggest problems we’ve observed, not just within companies but within schools, communities, and the world, is a general lack of data literacy. Not only has this lack of data literacy translated into missed business opportunities to create really positive experiences for customers, but in a more important and serious way, the lack of data literacy has allowed companies, journalists, and politicians to effectively distort data in order to create divisiveness and chaos.

While we are actively doing a lot of work at the higher education level, we felt education about data needed to start at a much younger age. And so the idea to create a children’s book was born. We believe that if we can get children interested in data and analytics at a very young age, we have the ability to create a new generation of critical thinkers that can help take back our world from all the bad actors who have used data for evil rather than good. 

And while the book is targeted at early readers, it’s designed in such a way that it will be entertaining and educational for people of all ages. We’ve taken key analytics terms for each letter in the alphabet and paired the letter with a formal definition, a more child friendly explanation, and a corresponding illustration to help the reader visualize the concept. 

A is for Analytics [Hardcover]

A is for Analytics is an illustrated children’s book, teaching analytics terminology to young kids. From 'Analytics' to 'Z-Score', this book introduces children ―and grownups― to an analytics term for every letter of the alphabet. Written by analytics experts, each page offers the technical definition of the term, a simplified explanation for children, and an illustration to help visualize the concept. Now kids can confidently explain what “Normal Distribution” means, or what a “Trended Graph” looks like…and easily impress friends and family. It's never too early to introduce kids to analytics concepts. … And the book is also full of fun llama illustrations. And who doesn't love llamas.

A is for Analytics is a perfect gift for team members, event attendees, or educational programs. We offer various bulk order options with special benefits, depending on the number of units purchased. Explore our bulk order tiers below and reach out to us for more information or to place an order.

Book Signing - Adobe Summit 2024