The Endless Drip…Drip…Drip

Why it sucks.

At some point, we’ve all been greeted by the unwelcome occurrence of a slowly dripping faucet. That annoying noise that becomes louder and more disruptive over time. The email drip is no different.

🚫 Don’t send drip emails on some preset cadence if you aren’t planning on adding new value with each drip.

🚫 Don’t include credibility references in your drip campaigns that are not aligned with your prospects area of business.

🚫 Don’t use passive aggressive one liners like “worth a chat?” or “Just checking to see if you got my last email.”

✅ Drip campaigns can be incredibly successful as long as you focus on providing real, meaningful content to your prospects.