![When People Show You Who They Are, Believe Them](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1717540431728-UB8INERO0W0N0PF7RIEQ/DALL%C2%B7E+2024-06-04+16.32.38+-+A+photorealistic+scene+of+a+hippie+in+Santa+Monica%2C+showing+visible+disgust+at+a+large+cruise+ship+in+the+background.+The+hippie+has+long%2C+flowing+hai.jpeg)
When People Show You Who They Are, Believe Them
It’s important to recognize that these decisions, often masked as "business decisions," are made by people. When we say it’s a "business decision," we give individuals an excuse to not have to personally own their actions. With this specific client example, it's the people there, some of whom are good people, but they fall victim to bad culture that stems from poor leadership at the very top of the company.
![Questioning Self-Worth in a World Obsessed with Wealth](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1717167480795-9ZAU7BMLF2M0TTDJF0NN/los-angeles-1.jpeg)
Questioning Self-Worth in a World Obsessed with Wealth
In the end, the question isn't, "Do I offer the world any value?" but rather, "How can I best use my skills and passions to make a positive impact?"
![The Billable Hour: When More Efficient Equals Less Revenue](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1717083016008-DUI067QDSWDQN5QER6WJ/DALL%C2%B7E+2024-05-30+09.29.53+-+A+professional+office+setting+with+a+clock+prominently+displayed%2C+symbolizing+the+concept+of+billable+hours.+On+one+side%2C+there+is+an+efficient%2C+moder.jpeg)
The Billable Hour: When More Efficient Equals Less Revenue
Let’s say a given task may take a beginner 6 hours to complete, a 10-year expert may be able to complete that same task in 1 hour at an even higher level of quality.
Which one is more valuable?
![The Toxicity of SaaS Partnerships: A Call for Transparency and Integrity](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1716844891695-73MEHFBRGGP762MAYEI1/Ageny-Vendor+Partner.png)
The Toxicity of SaaS Partnerships: A Call for Transparency and Integrity
While partnerships between vendors and agencies are often talked about as being beneficial collaborations designed to create better client experiences, the reality is that many of these partnerships are toxic, driven by hidden financial motives that ultimately prove detrimental to the clients they are supposed to be serving.
![The Digital Shift: Why Brands Need to Listen to Their Customers](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1716500012161-9GDZN62F17QUWL2K1DWZ/Untitled+design+%2815%29.png)
The Digital Shift: Why Brands Need to Listen to Their Customers
As we exited the grips of the COVID-19 pandemic, many brands were more than ready to return to pre-pandemic levels of in-store purchases. However, this desire for “the way things used to be” potentially overlooks a critical reality — and that is that the pandemic served as a sort of accelerator of a trend that existed before we ever heard of this COVID-19 thing.
![Building a Personal Coffee Data App with Python and Streamlit](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1716219815794-E99VSK0CWFR93I9HTO7K/7CDD79BF-D799-4154-92BC-436DC7646635.jpg)
Building a Personal Coffee Data App with Python and Streamlit
Coffee is more than just a drink, it's an experience, a ritual, and for many of us, a passion. As a coffee enthusiast, I've always been fascinated by the of the variables that go into making the perfect cup. From the origin of the beans to the brewing method, each factor plays a crucial role in the final taste profile.
![Businesses don't make decisions. People do.](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1716213595647-W9DU96QAP5JFIGNENLF7/itsbusiness.jpeg)
Businesses don't make decisions. People do.
The health of a business's culture and the well-being of its employees depend on the values and actions of its leaders and team members. A company that creates a toxic culture or makes decisions that harm its employees, is doing so because the individuals in power allow it to happen.
![Building a Future-Proof Foundation: The Imperative of Sustainable Analytics](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1716138566939-6N1OZ3OABGPJ9UB1BVXR/DALL%C2%B7E+2024-05-19+11.07.22+-+A+vibrant%2C+futuristic+cityscape+blending+nature+and+technology.+The+foreground+features+professionals+collaborating+on+laptops+and+tablets%2C+illustrati.png)
Building a Future-Proof Foundation: The Imperative of Sustainable Analytics
Digital Analytics is in a state of crisis. Despite the wealth of data at our fingertips, many organizations find themselves burdened by overly complex systems, frustrated teams, and a lack of meaningful insights. This article explores the concept of sustainable analytics, highlighting the urgent need to shift our approach and implement long-term, sustainable practices. By addressing these challenges, we can build a future-proof foundation that not only meets our current needs but also sets the stage for continued success.
![Inspiring the Next Generation](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1715554669533-5GAHXJKYTAAI6DPRB8GF/Screenshot+2024-05-12+at+4.57.31%E2%80%AFPM.png)
Inspiring the Next Generation
Data literacy is incredibly important, that is why we set out to desire the next generation.
![Let’s Talk About Why RFPs Suck](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714943084462-01L6305JX6NX4RLNG0N2/RFP.png)
Let’s Talk About Why RFPs Suck
At 33 Sticks, we're all about people—real, breathing humans, not corporate NPCs. We value honesty and transparency. RFPs? They're the antithesis of everything we stand for. Enough's Enough!
![Supporting Our Friends](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714942722994-TLSN4Y868SW889UVOG3Q/support.png)
Supporting Our Friends
Let's lift each other up. Let's help each other out if we can. A simple act of caring creates an endless ripple.
![The Reality of Building a Newsletter Audience](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714942497303-FUDZZI31FUE6CDJHZW07/newsletter.png)
The Reality of Building a Newsletter Audience
In the world of online content, there's a common message that goes something like this: "Take my course and you'll have 10,000 newsletter subscribers in 90 days." It feels tempting, especially after you have struggled so hard to build any sort of momentum, but in my experience, these promises are far from reality.
![(Most) Cold Emails Suck](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714935081093-OXR54DMC1PVIO1RR57FD/Cold%2BEmails%2BSuck%2B-%2B%23%2Bof%2BResponses%2Bvs.%2BResponse%2BType.png)
(Most) Cold Emails Suck
So, how can we fix this? It's simple, really. Start by doing your homework. Research the person you're reaching out to. Understand their work, their passions, and their challenges. Then, craft your email with this in mind. Make it personal. Show genuine interest. Be respectful of their time. Remember, you're reaching out to a human, not a faceless email address.
![Sell Like a Farmer](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714934722675-CVCYHFE9UFI31FZ2P23W/farmer.png)
Sell Like a Farmer
For the last 18 years, one of my primary goals has been building new business, be it for my past two employers and now for my own company, 33 Sticks. Over those 18 years, one thing has become very clear, i tend to take a very non-traditional approach to building companies, to managing teams, and to acquiring new business.
![Start Falling On Your Ass](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714934297405-SO2CB53WBLJCGZ88WE44/ski.png)
Start Falling On Your Ass
No one. Let me repeat. NO ONE, plays at the top of their game without first making a lot of mistakes and falling on their ass many, many times. If you aren’t falling down, you aren’t pushing yourself hard enough.
![Doing the Right Thing is Enough](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714934146789-I5W3NWIVXRUL82J40EQ9/right.jpeg)
Doing the Right Thing is Enough
“When you've done well and another has benefited by it, why like a fool do you look for a third thing on top—credit for the good deed or a favor in return?”
![RFP Experiences: A Tale of Two Clients](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714934022395-MWWR2OT69RTTFGGBLHQS/RFP.png)
RFP Experiences: A Tale of Two Clients
It's not business, it's personal. In the business world, relationships are everything. They shape how we work, influence our experiences, and, in many cases, determine our success. But what happens when those relationships are put to the test?
![From Student to Data Analyst](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714933744958-KSDWBZAQND5B4IOV1WDW/student.png)
From Student to Data Analyst
Becoming a great analyst takes time. It’s not something that happens overnight. It’s not something that you become by reading a book. It’s not something you become by working for {fill-in-the-blank-company} or getting a certification in {fill-in-the-blank-industry-certification}.
![Talented People Collaborate](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714933338874-D91MARQ43SXK0GUKCFGO/collab.png)
Talented People Collaborate
While talented people are collaborating with other talented people and in the process becoming more talented everyday, those who are protecting their knowledge are falling further behind, their knowledge becoming more and more outdated by the day.
![Lessons i learned from a School Teacher Mom: Managing Out of Pocket](https://images.squarespace-cdn.com/content/v1/61361bba87e8604b4c4c98c6/1714921483102-HTND5N5EJJI4XFMCIANH/teach.png)
Lessons i learned from a School Teacher Mom: Managing Out of Pocket
Managers seem to get caught up in things like timesheets and quarterly goals and corporate process and OKRs and you get the picture. Don’t get me wrong, those things can be valuable but it’s the little things that happen everyday, like managing out of pocket, that have lasting impacts on employees and ultimately make the employee, the manager, and the organization as a whole so much more successful.