Jumping to the Close

Why it sucks.

i think Gary Vaynerchuk would label this something like “pulling the 18 year old dude move” trying to close on our first transaction.

🚫 Don’t pitch a product or service before you know it’s something that your prospect could benefit from.

🚫 Don’t use made up numbers like “we’ve helped over 1500 companies,” prospects can see through this bullshit and it makes you look “Sus” as the kids say.

🚫 Don’t ask a prospect for personal information, like a phone number, before you have established your credibility.

✅ Rather than pull the 18 year old dude move, actually invest time in learning about your prospects and their needs.

jason thompson

Jason is CEO of 33 Sticks, a boutique analytics consultancy specializing in conversion optimization and analytics transformation. He works directly with Fortune 500 clients to maximize their use of data while helping team members reach their potential. He writes about data literacy, critical thinking, and why most "insights" aren't.

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Ineffective Use of AI