Ineffective Use of AI

Why it sucks.

An incredibly lazy use of an AI engine to generate a sales email that gets everything wrong.

🚫 Don’t send mixed messages. Clearly this email was AI generated, don’t then say you have picked CEOs to join an exclusive session. If it was exclusive, you would have written a personal email.

🚫 If you don’t know the industry your prospect operates in, do some research, don’t guess as it reduces all credibility.

🚫 Don’t force prospects to click a link to get more details, it makes you look like a dirty scammer.

✅ Look for ways to personalize sales emails in a meaningful way in order to build credibility and trust.

jason thompson

Jason is CEO of 33 Sticks, a boutique analytics consultancy specializing in conversion optimization and analytics transformation. He works directly with Fortune 500 clients to maximize their use of data while helping team members reach their potential. He writes about data literacy, critical thinking, and why most "insights" aren't.

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